The Ultra bottle is the result of a 5-12 months quest by Johnnie Walker’s proprietor, Diageo, to locate the most sustainable and lightest packaging probable though retaining the luxurious aura in the franchise and its special combination of whiskies, which contain ultra-uncommon Oban, Brora, Royal Lochnagar, and several other ghost distilleries.

The result observed glass staying hand-blown right into a teardrop condition. For the first time inside the brand’s historical past, the enduring square Johnnie Walker bottle has actually been reformed. 

Johnnie Walker’s five years of research and progress have meant the awareness received is getting applied over the range of Diageo products and solutions.

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This will likely develop a discreet opening by which the bottle might be taken off. Immediately after pouring a glass of the exceptional, specifically blended whisky, we invite you to definitely return the bottle to its cradle—its normal resting put in addition to a testomony to purposeful style and design.

Coupled with external glass makers, the brand rethought all components of how the bottle is made, produced and transported: from hand-blowing the glass, to employing a teardrop form which, for the first time at any time, meant reforming the enduring Johnnie Walker square bottle.

As well as redesigning the glass, imagined was supplied to how the bottle could be manufactured and transported. 

Weighing 180 grams, the Blue Label Ultra bottle is actually a glimpse into the way forward for sustainable luxurious spirits packaging

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Diageo has stated which the “previously claimed ‘lightest body weight scotch whisky bottle’ was introduced by a British isles retailer and weighed close to 298 grams.” 

With much less than 888 bottles unveiled globally, Just about every bottle is separately numbered and introduced in a very luxurious collector’s circumstance.

Aroma: Deep waves of dried fruits, antique oak, and delicate smoke with whispers of dark chocolate and florals

In whisky packaging, luxury commonly implies major—Consider thick bottles with hefty stoppers that double as trophies over a shelf. Johnnie Walker desires to upend that wondering and embrace the notion that lithe is high-class.

“You can say It truly is practical that we’re acquiring in advance from the curve with every one of the laws. But we’d started out [Ultra] in advance of [PPWR guidelines] have been posted,” says Lindley, incorporating that it’s vital for Diageo to prioritize because it’s a “important improve for [all our liquor categories] being pondering least attainable packaging bodyweight.

That activity fell to Diageo’s world-wide layout director Jeremy Lindley. Energy and basic safety ended up Lindley’s priorities, but functionality required to abide by variety. Just after learning that the naturally strongest shape for glass is the teardrop—the shape it naturally assumes when liquid—Lindley and his team made check here a teardrop with sq. sides, inside of a nod into the typical Johnnie Walker silhouette.

With our committed give attention to presenting lightness across each individual style and design factor, we introduced a specific lattice stopper, a bamboo frame along with a protecting transportation box.